McFarland & Company, Inc., is an American independent book publisher based in Jefferson, North Carolina, that specializes in academic and reference works, as well as general-interest adult nonfiction. Its president is Rhonda Herman. Its former president and current editor-in-chief is Robert Franklin, who founded the company in 1979.^[2][3] McFarland employs a staff of about 50, and as of 2019 had published 7,800 titles.^[3][4] McFarland's initial print runs average 600 copies per book.^[5]