Kobe lives and breathes basketball. While other basketball legends fade into obscurity after retirement, Kobe is out there pursuing new endeavors and building a business empire. It's a testament to his relentless thirst for knowledge and never-ending quest to be better. This book is a front row ticket to Kobe's journey through life as he reveals how he used the Mamba Mentality as a blueprint to his success, whether on-court or off-court. An insight into how his mind works offers an opportunity to replicate his success and achievements