Clive Campbell, better known by his stage name DJ Kool Herc, is a Jamaican American DJ who is credited with being one of the founders of hip hop music in the Bronx, New York City, in 1973. Nicknamed the Father of Hip-Hop, Campbell began playing hard funk records of the sort typified by James Brown. Campbell began to isolate the instrumental portion of the record which emphasized the drum beat—the "break"—and switch from one break to another. Using the same two-turntable set-up of disco DJs, he used two copies of the same record to elongate the break. This breakbeat DJing, using funky drum solos, formed the basis of hip hop music. Campbell's announcements and exhortations to dancers helped lead to the syncopated, rhythmically spoken accompaniment now known as rapping.